Candice Breitz talks to Rosemary Heather

July 7, 2011 § Leave a comment

Berlin-based South African artist, Candice Breitz

Candice Breitz has been Professor of Fine Art at the Braunschweig University of Art since 2007

When forgotten, pop stars become like wallpaper. Once they become icons, they take on an ulterior function in our daily lives. By recording a popular song as sung by its multitude of fans, or taking the overly familiar images of media stars and breaking them down into their constituent parts, Breitz makes evident the unconscious roles these icons play in our lives. If the idea of ‘Clint Eastwood’ has become as natural to us as a tree, Breitz works to make sure he comes to seem unnatural to us again, helping us to decode our world and understand it a little better. In Factum (2009), commissioned for her solo exhibition at the Power Plant in Toronto, she worked with sets of twins to literally construct a composite portrait of their public selves. Splitting the one into two–two people on two screens who look all but identical–serves as a nice metaphor for her practice as a whole, which reconfigures the mediated world into a self-reflective entity. I spoke with Candice in September 2009 when she was in Toronto for the opening of the Factum exhibition.

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