July 8, 2011 § Leave a comment
James Carl’s Balcony project in Toronto’s Kensington Market offers precisely this kind of opportunity. Carl shows work on an improvised billboard space attached to the exterior of his second-floor balcony, a site that overlooks a small park. Because it adheres to no commercial imperative, the Balcony offers artists a relatively unfettered occasion for public address. Judging by past efforts, most artists choose to speak to their de facto audience in only an oblique fashion, referencing trends in contemporary art in a way that resonates with the context and speaks to the interests of the informed art viewer.